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Privacy Policy | PARCEL Photography Co.
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Privacy Policy

Last updated: July 15, 2026. This policy explains how PARCEL Photography Co. collects, uses, and protects information when you visit our website or use our services.

The short version: We collect only what we need to run our business and deliver your order. We don't sell your data. We use a small number of trusted third-party tools to operate our website and booking system, each with their own privacy practices.

Section 1

Who We Are

PARCEL Photography Co. ("PARCEL," "we," "us," or "our") is a real estate and property photography business based in Allentown, Pennsylvania, USA. Our website is located at www.parcel.photo.

You can contact us at any time at amanda@parcel.photo or by phone at (570) 212-9554.


Section 2

Information We Collect

We collect information in two ways — information you provide directly, and information collected automatically when you use our website.

Information you provide:

  • Name, email address, and phone number when submitting a booking or inquiry
  • Property address and scheduling details when placing an order through our booking system
  • Any additional information you include in a message or special request

Information collected automatically:

  • Approximate location data based on your IP address (used to understand where our website visitors come from)
  • Browser type, device type, and operating system
  • Pages visited, time spent on pages, and how you arrived at our site
  • Interactions with embedded tools such as our gallery, booking form, and map

Section 3

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your photography order
  • Communicate with you about your appointment, gallery delivery, and any follow-up
  • Respond to inquiries and provide customer support
  • Understand how our website is being used so we can improve it
  • Meet any legal or regulatory obligations

We do not use your information for automated decision-making or profiling, and we do not sell your personal information to third parties.


Section 4

Third-Party Tools & Services

Our website uses a small number of third-party tools to operate. Each has its own privacy policy and data practices.

Aryeo — We use Aryeo to power our online booking system and deliver your photo gallery. When you place an order, your name, contact information, and property details are processed by Aryeo. See their privacy policy at aryeo.com/privacy.

Google Analytics — We may use Google Analytics to understand website traffic and visitor behavior. Google Analytics collects anonymized usage data including pages visited, session duration, and approximate location. You can opt out using the Google Analytics Opt-out Browser Add-on. See Google's privacy policy at policies.google.com/privacy.

Google Maps — We embed a Google Maps service area map on our website. When you view this map, Google may collect data about your interaction. See Google's privacy policy at policies.google.com/privacy.

Elfsight — We use Elfsight to display a photo gallery on our website. Elfsight may collect anonymized interaction data. See their privacy policy at elfsight.com/privacy-policy.

Webflow — Our website is hosted on Webflow. Webflow may collect standard server log data including IP addresses and browser information as part of hosting operations. See their privacy policy at webflow.com/legal/privacy.


Section 5

Cookies

Our website uses cookies — small text files stored on your device — primarily through the third-party tools described above. These cookies help those tools function correctly and, in the case of analytics, help us understand how our site is used.

You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of our site, including the booking form and gallery.


Section 6

Data Retention

We retain booking and contact information for as long as is necessary to fulfill your order, maintain our business records, and comply with any applicable legal obligations. If you would like us to delete your information, please contact us at amanda@parcel.photo and we will do so where we are not required to retain it by law.


Section 7

Your Rights

Depending on where you are located, you may have certain rights regarding your personal information, including the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Object to or restrict certain uses of your information
  • Withdraw consent where processing is based on consent

If you are located in the European Economic Area, United Kingdom, or California, you may have additional rights under GDPR or CCPA respectively. To exercise any of these rights, please contact us at amanda@parcel.photo. We will respond within 30 days.

Because our business and most of our clients are based in the United States, most data processing occurs under US law. International visitors whose data is transferred to the US should be aware that US privacy laws may differ from those in their country.


Section 8

Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.


Section 9

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

Questions About This Policy?

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please don't hesitate to reach out.

amanda@parcel.photo